HOKU UCHIYAMA - DIRECTOR

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A little blog for bits and bobs that, for whatever reason, aren’t right for the main portfolio site,.

THE LOWE'S LIFE

Adam Bolt and I have directed 28 or so Lowe’s Hypermade spots - too many to put on the reel. Some of them are cute and the blog seemed like a good place for them. These spots were a technical bear, often requiring the art department to do a coordinated dance with the actors for takes that sometimes lasted as long as 20 minutes.

This post features additional clips from that series, along with storyboards from the amazing Thomas Teraoka.

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Christopher Uchiyama